JPDS is a leading and innovative graphic design company. We provide public institutions and multinational and regional clients with graphic design services. Our core services include: Corporate and Brand Identity, Logo Design, Brochure Design & Product Catalogues, Company Profiles/Literature, Product Labelling & Packaging Design, Merchandising & In Store Graphics, Exhibition Graphics, Advertising & Marketing, Newsletters, Leaflet Design, Website Design and Digital Photography. Established in 1999, we have built a loyal client base that welcomes our partnership approach and high level of creativity. Our team has experience with virtually every business and public institution sector giving us the experience to meet your creative, cost and schedule requirements, while achieving your communication and sales objectives. We welcome the most diverse and complex creative communication challenges. JPDS, Communicating by Creative Thinking!

Our offices can be contacted 9am-5pm, Monday to Friday at:
JPDS, Third Floor, Redwither Tower
Wrexham, LL13 9XT


General enquiries:

Tel: 01978 664458
Fax: 01978 660339

Email: info@jpds.co.uk

Sales:
tony@jpds.co.uk

Accounts:
debi@jpds.co.uk

Studio:
alex@jpds.co.uk

Laura Ashley
Brand Identity, packaging and exhibition stand.
HOYA
Product and customer information pack.
TETRAPAK
Newsletters.
BURN
Magazine design and publishing.
HOMEBASE
Packaging and In-Store merchandising displays.

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ZAZA
Brand Identity and Restaurant Livery.
TOWN & COUNTRY
Brand Identity and Company Livery.
SHIELDS
Corporate identity, Signage, Stationery & Advertising.
THE NATIONAL TRUST
Marketing Material and Event Photography.
HAUCK
Packaging and Instruction Guides.
TENAX
Packaging, Brochures and Merchandising Graphics.
CUSTOMER LOGO'S
A selection of logo's we have designed for our customers.
VIAPHARM
Corporate Identity and Information Packs.



Market: Independent and Multiple Gardening Retail Sector.

Objective: To successfully launch a New Laura Ashley sub-brand range of gardening accessories, retailed nationally and internationally through shop-in-shop outlets. JPDS was approached by a global supplier of garden accessories to research and create a new brand identity for a comprehensive range of Laura Ashley branded gardening accessories. Once logo design approval had been given by Laura Ashley, JPDS was then to design packaging for the complete range, various promotional materials for consumer garden exhibitions, and the trade launch Laura Ashley exhibition stand at the major, annual trade show at the NEC.



The design criteria were established as follows:
• Strict adherence to existing Laura Ashley brand identity disciplines at every stage of the creative process.
• A design that would distinguish a stand alone shop-in-shop but exist alongside other major retail brands.
• A design that would match the distinctive, traditional ambience and style of Laura Ashley, and meet the expectations of traditional and new Laura Ashley customers.



The client required packaging design that provided optimum impact, consumer recognition, convenience and retail space utilisation.

Promotion
The design of promotional giveaway materials that would stand out when carried by consumers during 2 major gardening shows, combining good taste with low cost together with the design of two-floor exhibition stand which provided optimum visibility of the comprehensive product range and packaging and provided trade buyers with a clear concept of the shop-in-shop concept.


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